Make sure the price is right in transport / logistics

NM136045 • March 8, 2024

𝗦𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝗶𝗻 𝘁𝗿𝗮𝗻𝘀𝗽𝗼𝗿𝘁?

𝗦𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝗶𝗻 𝘁𝗿𝗮𝗻𝘀𝗽𝗼𝗿𝘁?


Here’s five top strategies to help you thrive. ✋


1️⃣ 𝘾𝙤𝙨𝙩-𝙥𝙡𝙪𝙨 𝙥𝙧𝙞𝙘𝙞𝙣𝙜.

Add a markup to all production costs based on your industry, market trends, and supplier costs. 


2️⃣ 𝘾𝙤𝙢𝙥𝙚𝙩𝙞𝙩𝙤𝙧-𝙗𝙖𝙨𝙚𝙙 𝙥𝙧𝙞𝙘𝙞𝙣𝙜.

Research similar services/products and adjust your rate in line with your competition.


3️⃣ 𝙑𝙖𝙡𝙪𝙚-𝙗𝙖𝙨𝙚𝙙 𝙥𝙧𝙞𝙘𝙞𝙣𝙜.

Base prices on customers’ perceived value of a product or service and the unique value you add.


4️⃣ 𝘿𝙚𝙢𝙖𝙣𝙙-𝙗𝙖𝙨𝙚𝙙 𝙥𝙧𝙞𝙘𝙞𝙣𝙜.

Offer discounts in peak seasons when demand is higher, and maximise profits.


5️⃣ 𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙘 𝙨𝙪𝙥𝙥𝙡𝙮-𝙘𝙝𝙖𝙞𝙣 𝙥𝙧𝙞𝙘𝙞𝙣𝙜.

Holistically consider market trends, customer relationships, and your portfolio to reduce costs and boost returns.

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